Why choose us for Fractional CMO Services?
ThinkCap Advisors offers fractional CMO services to businesses across India, the USA, the Middle East, and other global markets. Whether you're seeking strategic leadership or a full-service marketing team, we have you covered. Companies can choose to hire a Fractional Chief Marketing officer as the marketing head or opt for a complete team of specialists (Web Design and Development, Content Marketing, SEO, Email Marketing, Paid Media, etc)
Our Fractional CMO services deliver a balanced focus on strategy and execution. With deep expertise across verticals, we ensure your marketing initiatives are effective and impactful.
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Develop and lead marketing strategy
The Fractional Chief Marketing Officer will develop and oversee the execution of the marketing plan based on the business goals and target audience. The fractional CMO will also work with senior leadership on the company's go-to-market strategy.
Driving brand strategy and market positioning
Part of fractional CMO services includes creating and managing a cohesive brand identity, crafting a compelling value proposition, developing consistent messaging, and overseeing the creation and maintenance of brand assets.
Leading the marketing team and overseeing operations
Our fractional chief marketing officer, evaluates the existing marketing team to identify strengths, gaps, and areas for improvement. They take on the critical responsibility of building a high-performance marketing team by overseeing the hiring of new talent, mentoring internal team members, and managing the overall marketing function.
Building marketing assets and optimizing marketing channels
As part of the fractional CMO services responsibility, we overlook the development of marketing assets & all marketing programs - including digital marketing, P.R., content, and social media.
CRM and marketing automation
Our fractional chief marketing officer drives the evaluation and implementation of CRM and marketing automation solutions. Leveraging extensive expertise in consulting and overseeing deployments across various CRM and marketing platforms.
Creating and managing the marketing budget
As the CMO of the company, the fractional CMO is the custodian of the marketing budget. Based on the marketing plan created, the fractional CMO allocates money to each marketing channel and tracks performance and actual expense against the R.O.I
Optimizing customer journey and experience
Our fractional CMO services also include optimizing customer touch points - from purchase to renewals. The fractional CMO works with product development and customer service teams to create positive customer experiences throughout the customer journey.
Our Fractional CMO Services
FAQs
The Answers You Need
What is a Fractional CMO?
A Fractional CMO is a part-time marketing executive who provides strategic leadership and guidance to help businesses achieve their marketing goals without the need for a full-time hire.
How to select a Fractional CMO?
Choose a Fractional CMO with proven expertise in your industry, a track record of delivering results, and the ability to align marketing strategies with your business objectives.
How many hours does a Fractional CMO work?
A Fractional CMO typically works between 10 to 30 hours per week, depending on your business needs and the scope of the engagement.
What is the cost of Fractional CMO Services?
The cost of Fractional CMO services varies based on the level of engagement, hours required, and the expertise of the CMO. It is often more cost-effective than hiring a full-time executive. The cost can range between $ 3000 to $ 8000 per month.
Why should I hire a Fractional CMO?
Hiring a Fractional CMO provides your business with access to expert marketing leadership, strategic guidance, and the ability to execute high-impact marketing initiatives, all at a fraction of the cost of a full-time CMO.
What is the difference between a Fractional CMO and a marketing agency?
A Fractional CMO works as part of your leadership team, focusing on strategy and internal team management, while a marketing agency typically handles execution of specific tasks or campaigns. Both can complement each other for comprehensive marketing success.
Clients we have worked with
At ThinkCap, we value each client relationship. We are proud to have partnered with some of the industry leaders, start-ups & innovative companies for their growth, sustainability, stability and prowess. We have led, walked with and founded new markets for more than 100 brands in the last few years. Here are a few of them.
