ThinkCap Advisors

Sep 12, 20232 min read

SAAS Marketing Strategy - Is Sales Kit still a part of your Marketing Asset Portfolio

I remember back in the early 2000’s I used to work with our design team to churn out brochures, datasheets, case studies and press...

ThinkCap Advisors Team

Jun 16, 20233 min read

The Importance of Identifying and Targeting the Right Customer Segments for SaaS Software

In the world of SaaS (Software as a Service), identifying and targeting the right customer segments is a fundamental aspect of a...

ThinkCap Advisors

5 days ago3 min read

The Difference Between a Marketing Consulting Firm & Marketing Agency

The landscape of marketing has evolved significantly, with businesses seeking specialized expertise to navigate the complexities of...

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