In B2B sales especially where sales cycles are complex and long, effective lead management is the backbone of a successful sales...

With decreasing product differentiation and increasing competition, companies must deliver exceptional experiences to retain customers....

CRMs have become instrumental for any business aiming to optimize customer interactions, streamline processes, and improve sales...

Introduction Customer Relationship Management (CRM) systems are crucial for businesses aiming to streamline their interactions with...

About the Project: Over 100 reports and multiple dashboard widgets enable senior management to keep track of customer onboarding and...

Introduction A CRM demo stands as one of the pivotal steps in evaluating CRM software, yet it often proves to be the most time-consuming....

In the ever-evolving landscape of customer relationship management (CRM), businesses are constantly seeking ways to enhance their...

Healthcare providers continually seek to enhance patient experiences, streamline operations, and boost overall efficiency. Customer...

Disclaimer: We are a product agnostic CRM consulting services firm & not a Zoho partner or reseller. The intention of this post is to...

About the Project: The implemented solution provided greater visibility across the entire lead-to-sale and engagement journey. Background...

Due diligence is an important step in ensuring that an NGO is legitimate and operates in a responsible manner before committing resources...

Customer Relationship Management (CRM) has become a vital tool for businesses to manage their customer relationships effectively. The...

A CRM process enables a company to interact with customers, partners, suppliers, and potential customers. From brand awareness to...

A CSR thematic area is the most important constituent of a company’s CSR strategy. It defines the theme and series of activities in which...

We recently evaluated CRM software applications for a client who wanted to avoid incurring user licence costs and has a team of in-house...

According to various estimates, 50% of CRM implementations fail. Some analysts peg it as high as 70%. It’s ironic, however, that...

The Companies Act, 2013 requires every eligible company in India to spend 2% of their profits on Corporate Social Responsibility (“CSR”)...

When we work with clients on CRM consulting projects, often the discussion starts around lead management, lead allocation, sales pipeline...

With the Indian education system going the tech way – driven by online learning and mobile apps. Companies must track each learner from...

Most CRM implementations fail because users who should use the system do not do so. In most organizations, the need for CRM is driven by...