ThinkCap AdvisorsNov 21, 20233 min readConsultingCRM Software for B2B SaaS Explained: Transforming Customer RelationshipsThe B2B SaaS Landscape B2B SaaS companies provide software solutions to other businesses, helping them streamline operations, increase...
ThinkCap AdvisorsNov 84 min readThe Evolving Role of a CMO in B2B SaaS: A Fractional CMO’s PerspectiveIn the rapidly evolving world of B2B SaaS, the role of the Chief Marketing Officer (CMO) has undergone a significant transformation....