In the world of SaaS (Software as a Service), identifying and targeting the right customer segments is a fundamental aspect of a...

In the fast-paced and competitive world of B2B SaaS, building a successful marketing strategy is crucial for driving growth and staying...

Many businesses invest in CRM systems to manage customer data, track leads, automate sales processes and customer service functions....

About the Project: The implemented solution provided greater visibility across the entire lead-to-sale and engagement journey. Background...

Customer Relationship Management (CRM) has become a vital tool for businesses to manage their customer relationships effectively. The...

A CRM process enables a company to interact with customers, partners, suppliers, and potential customers. From brand awareness to...

We recently evaluated CRM software applications for a client who wanted to avoid incurring user licence costs and has a team of in-house...

According to various estimates, 50% of CRM implementations fail. Some analysts peg it as high as 70%. It’s ironic, however, that...

When we work with clients on CRM consulting projects, often the discussion starts around lead management, lead allocation, sales pipeline...

With the Indian education system going the tech way – driven by online learning and mobile apps. Companies must track each learner from...

Marketing strategy consulting firms assist companies in building and implementing marketing plans and go-to-market strategies. This group...

Most CRM implementations fail because users who should use the system do not do so. In most organizations, the need for CRM is driven by...

The backbone of business has always been customer-centric. For any business to run, there must be consistent service and gradual growth...