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Top SaaS Branding Mistakes to Avoid in 2025 & How Marketing Consultants Can Help
Building a strong brand is essential for any SaaS company looking to differentiate itself amongst its competitors. However, many SaaS...

ThinkCap Advisors
Mar 204 min read
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Empowering the Workforce: The Role of CSR in Skill Development In India
Corporate Social Responsibility (CSR) has emerged as a powerful catalyst for social and economic transformation in India. Among the...

ThinkCap Advisors
6 days ago4 min read
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Top SaaS Branding Mistakes to Avoid in 2025 & How Marketing Consultants Can Help
Building a strong brand is essential for any SaaS company looking to differentiate itself amongst its competitors. However, many SaaS...

ThinkCap Advisors
Mar 204 min read
16
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CSR for Environment Sustainability in India
Corporate Social Responsibility (CSR) has emerged as a key framework for businesses worldwide, enabling them to operate in a socially,...
ThinkCap Advisors
Mar 15 min read
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The Role of a Fractional CMO in Creating Marketing Assets for B2B SaaS
The B2B SaaS landscape demands a sophisticated marketing strategy that aligns product development with customer needs and market trends....
ThinkCap Advisors
Feb 243 min read
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The Role of Marketing Assets in B2B SaaS Success
Marketing assets are essential tools that help B2B SaaS companies reach their target audience, educate prospects, and drive engagement....
ThinkCap Advisors
Feb 143 min read
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ThinkCap Advisors Recognized as a Top CSR Consulting Firm In India
New Delhi, India – 11th February 2025 – ThinkCap Advisors, a leading management consulting firm specializing in CSR consulting , impact...
ThinkCap Advisors
Feb 111 min read
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From Compliance to Impact: Understanding Impact Assessment of CSR
With a growing base of socially conscious business leadership, Corporate Social Responsibility (CSR) in India is evolving beyond mere...
ThinkCap Advisors
Feb 104 min read
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Budget 2025 - Impact On Non-Profit Entities
Extension of registration for smaller charitable institutions • As per existing regulations, charitable institutions registered under old...
ThinkCap Advisors
Feb 32 min read
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Methodologies of Impact Assessment in the Indian CSR Context
Introduction Corporate Social Responsibility (CSR) in India has undergone a significant transformation since the enactment of the...
ThinkCap Advisors
Feb 33 min read
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Salary of a Fractional CMO And Hourly Rate In 2025
A Chief Marketing Officer (CMO) is the torchbearer of a company's brand and the driving force behind taking its products and services to...
ThinkCap Advisors
Jan 303 min read
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Marketing Automation Platforms to Consider In 2025 For B2B & B2C Tech
A marketing automation platform is the heart of customer communication for both B2B and B2C tech companies, like SaaS providers, Fintech...
ThinkCap Advisors
Jan 223 min read
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5 Key Reasons for a B2B SaaS Company to Hire a Fractional CMO In 2025
Introduction In the SaaS industry, a CMO plays a critical role in building the brand, driving customer awareness and acquisition,...
ThinkCap Advisors
Jan 113 min read
37
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6 Must-Know B2B SaaS Marketing Trends for 2025
As the B2B SaaS landscape evolves, companies face both challenges and opportunities in achieving sustainable growth. The rise of customer...
ThinkCap Advisors
Jan 54 min read
141
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Building a High-Performing Marketing Team with a Fractional CMO
Whether launching a new product, entering a new market, or driving revenue growth, executing a successful Go-To-Market (GTM) strategy...
ThinkCap Advisors
Dec 27, 20243 min read
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The Difference Between a Marketing Consulting Firm & Marketing Agency
The landscape of marketing has evolved significantly, with businesses seeking specialized expertise to navigate the complexities of...
ThinkCap Advisors
Dec 20, 20243 min read
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Brand and Technology-Centric Fractional CMO Services for a Real Estate Crowdfunding Platform
About the Project: Customer Property Investment Crowdfunding Platform Industry PropTech Opportunity Collaborate with founding teams and...
ThinkCap Advisors
Dec 10, 20244 min read
77
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7 Marketing Strategies for Established SaaS Businesses - 2025
For SaaS companies that have successfully established a foothold in the market and secured paying customers in their initial years,...
ThinkCap Advisors
Dec 9, 20243 min read
57
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The Role of Fractional CMOs in Managing Marketing Technology
In the SaaS world, engaging prospects and customers across the buyer journey—from awareness and engagement to purchase and success—relies...
ThinkCap Advisors
Nov 26, 20244 min read
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The Role of SaaS Marketing Consultant In SaaS Branding
In the SaaS industry, branding plays a pivotal role as it directly aligns with and amplifies the product's Go-To-Market (GTM) strategy....
ThinkCap Advisors
Nov 21, 20244 min read
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The Evolving Role of a CMO in B2B SaaS: A Fractional CMO’s Perspective
In the rapidly evolving world of B2B SaaS, the role of the Chief Marketing Officer (CMO) has undergone a significant transformation....
ThinkCap Advisors
Nov 8, 20244 min read
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